中国大学生校园社会网络服务成瘾和使用特征及其与满足感、孤独感的相关研究

万思思 香港中文大学


【摘要】社会性网络服务(SNS)由于其高度互动性越来越风靡,本文主要讨论以大学生为使用对象而开发的校园社会性网络服务(campus-SNS)网站,其中,校内网是中国最知名的校园社会性网络服务平台。本研究以校内网的为调查案例,探讨使用主体获得的满足感、孤独感及其对成瘾和使用模式的预测作用。
在研究初始阶段采用了“焦点小组(focus group)”的方法,搜集用户的满足感信息。此外,互联网成瘾测试(Internet Addiction Test, Young, 1996)和UCLA孤独量表(UCLA Loneliness Scale Version III)经修改后使用,以测量抽样调查的335名大学生对于校园社会性网络服务网站的上瘾程度和孤独状况,得出以下结果:

  1.大学生使用校园社会性网络服务网站所的满足感主要有获取同学和朋友的最新消息并进行沟通联系。

  2.校园社会性网络服务网站成瘾状况在性别、年龄、使用时间和互访频度上有显著差异。女大学生有更高成瘾倾向;年纪越轻的大学生越容易成瘾;总体使用时间越长且经常浏览朋友主页的大学生更容易成瘾。

  3.学生的孤独感对其校园社会性网络服务网站的上瘾程度有显著预测作用。

【关键词】校园社会性网络服务 校内网 成瘾 满足感 孤独感 使用模式

【Abstract】Based on the case study of Xiaonei.com, the most popular campus social network service website in China, this study investigated the relationship between perceived gratifications, loneliness and the addictive usage of campus-SNS websites. A focus group was conducted to examine the perceived gratifications of the campus-SNS website uses. The revised Young’s (1996) Internet Addiction Test (IAT) and the UCLA Loneliness Scale (Version III) were applied to measure a random sampling of 335 Chinese college students. The results show that the utmost perceived gratifications of the students’ uses of campus-SNS websites are to know what’s new about their classmates and friends, and to communicate with others. Campus-SNS website addicts tend to be female, young and have used the campus-SNS websites for relatively a long time and frequently visit the homepages of others. More importantly, loneliness was found to be a significant predictor for the campus-SNS website addiction.

【Keywords】campus-SNS, Xiaonei.com, addiction, gratifications, loneliness, usage pattern