网络上的网络建构—

大学生的社会资本与社会网络网站使用行为之关联性研究

黄国庭 台湾政治大学


【摘要】自90年代以来,政治学者Putnam指出美国人民社会资本的低落,主张电视娱乐化是罪魁祸首之一;新媒体出现时,亦有学者主张网络会占据人们与他人互动的时间,不利于社会资本的产制。然而,近年风行的社会网络网站,这项建立人际连结的平台,则有提升人们社会资本的潜力。本研究以「无名小站」为例,探索台湾大学生社会资本与社会网络网站使用的关连性。本研究引用密执安州立大学学者建立的自我感知网络量表(包含跨越型、凝聚型和维持型社会资本),以问卷调查大学生之社会资本。研究结果显示,无名小站会员之社会资本,高于非无名小站会员;在社会网络网站的使用行为方面,则是以「互动功能使用程度」对使用者之社会资本最有预测力。

【关键词】社会资本、社会网络网站、Putnam

【Abstract】Since the 90's, the political scientist Putnam pointed out that Americans’ social capital is declining, and the entertainment of TV is one of the villains; When new media appeared, scholars have advocated that Internet will deprive people’s time of interacting with others, it’s not good for production of social capital. However, in recent years, the popular social networking sites (SNS), a platform of establishing connections between people, have the potential to enhance people’s social capital. The research takes "Wretch.cc" for example, exploring the relationships between Taiwan college students’ social capital and their use of SNS. This research use the self-perception network scales established by MSU scholars (including bridging, bonding, and maintained social capital) to survey social capital of college students. The results showed that members of Wretch.cc have higher social capital of than non-members; In terms of the using behavior of SNS , "the extent of the using interactive features" are the most predictive item to the users’ social capital.

Keyword】Social capital, Social networking site, Putnam